We have all been there before. Sending out an email to prospect a that we have never met. In the sales field, this is called a cold email and to be fair, by its very nature it seems cold. However, it doesn’t have to be. In the article How to Write a Cold Email That Will Actually Get a Response, by Author Dave Gerhardt, he explains some ways to write a sales email that will come across as less coldhearted. Generating a subject line that they cannot look past is the first step. By doing so, they will allow the rest of your delightfully thoughtful and actively engaging email warm them up. Check out the full article for all the specifics on How to Write an Email That Will Actually Get a Response here: http://bit.ly/1K8PXBt
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