Skip to main content

Peter Prodromou, president of Racepoint Global, cited in MarketingProfs yesterday some research from MIT’s Sloan School of Management that demonstrates the power of social persuasion on buyers. One finding was that posts on the Chinese micro-blog Weibo featuring a television show caused a 77% increase in viewership. One of the study’s authors, Juanjuan Zhang, characterized Twitter as a “godsend,” so much so that he argues for Weibo and Twitter to charge advertising fees for the reach they can deliver.

Prodromou encourages his clients (and by extension, all social sellers) to consider the 3 distinct types of influence they can wield as agenda setters, distributors and echo chambers. I think smart salespeople know where they want to be … which one are you?


Photo courtesy of A Syn via Flickr.



The Sales Quant

About The Sales Quant

A champion of B2B sales and marketing alignment and brand audience development, Jeff is passionate about leveraging content, technology and data to enable challenger organizations to accelerate sales and realize extraordinary growth. As the CEO of Madison, Michigan and Market, and the Publisher of SalesQuants, Jeff is a resource to both Sales Executives and CMOs because he understands the dynamics of their relationship.