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Paul Petrone wrote on LinkedIn last week about the genius of wearing the same outfit every day. It comes down to not having to think. Why is this good? Because in a world where we increasingly need to make decisions that compete for our attention, any reduction in decision-making equals an increase in available brain power. And at the risk of stating the obvious, in order for us sales and marketing professionals to be great at our jobs, we need to be operating at peak brain power.

Petrone also notes (and you may have already guessed) it’s also a great method of personal branding. By wearing the same or similar outfits every day or every time you have some interaction with a customer or the public, you further reinforce your identity—and potentially boost your reputation—by becoming memorable. You can command extra attention in this way: “Oh, yeah, he’s the guy that always wears the bright red tie.” As the old adage goes, all attention is good attention …


Photo courtesy of TopRank Online Marketing via Flickr.



The Sales Quant

About The Sales Quant

A champion of B2B sales and marketing alignment and brand audience development, Jeff is passionate about leveraging content, technology and data to enable challenger organizations to accelerate sales and realize extraordinary growth. As the CEO of Madison, Michigan and Market, and the Publisher of SalesQuants, Jeff is a resource to both Sales Executives and CMOs because he understands the dynamics of their relationship.