As we reach that time of year where we look forward and backward like the ancient Roman god Janus, it is only appropriate that Google Trends is now on steroids with a refreshed design for all those ‘2014 trending topics’ searches. It’s in 61 countries and more than 45 languages. And offering expanded YouTube trends for hot videos from 27 countries. Which means as a sales professional, an exceptional tool for high-performance prospecting just got stronger.
Being relevant in the subject line increases your chances of your email getting opened. That doesn’t mean being a tool. But you can (and should), for example, talk about how to address Ebola on social media if your audience is a healthcare organization. Check out the new Google Trends to see for yourself what was hot this year besides Ebola, Robin Williams, and the World Cup.