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Amanda Collins of sales-enablement provider SAVO spells out some principles in MarketingProfs for how to generally use technology for the purpose of actually improving sales rep productivity. Her article includes great references to PalmPilots, Rolodexes and other sundry tech relics. Be sure to check out the clever and fun infographic at the bottom, too.


Photo courtesy of chadh via Flickr.



The Sales Quant

About The Sales Quant

A champion of B2B sales and marketing alignment and brand audience development, Jeff is passionate about leveraging content, technology and data to enable challenger organizations to accelerate sales and realize extraordinary growth. As the CEO of Madison, Michigan and Market, and the Publisher of SalesQuants, Jeff is a resource to both Sales Executives and CMOs because he understands the dynamics of their relationship.