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Daniel Newman blogs in HuffPost about the power of content marketing for both brands and salespeople … even its potential to replace traditional sales. He makes a compelling argument for a new kind of 1:1 marketing in an age of information parity that “realigns the sales professional’s role from informer and educator to creator and innovator.”



The Sales Quant

About The Sales Quant

A champion of B2B sales and marketing alignment and brand audience development, Jeff is passionate about leveraging content, technology and data to enable challenger organizations to accelerate sales and realize extraordinary growth. As the CEO of Madison, Michigan and Market, and the Publisher of SalesQuants, Jeff is a resource to both Sales Executives and CMOs because he understands the dynamics of their relationship.