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The sales department is typically the lifeblood of any company.


Every business must continually acquire new customers to grow and survive. Of course, you need to retain existing customers, but you also have to ensure your sales pipeline is always full.

Due to innovations in technology, shifts in the cultural landscape, and a variety of other factors sales is constantly evolving. To be effective in sales today, you need to be informed and attune to customer behavior.

Fortunately, you can look to past studies and research to guide your strategies and approach. GetCRM has compiled over 50 critical sales statistics to help you implement best practices into your sales process. These statistics include:
Customers are 4x more likely to buy when they are referred to you by a friend.
The average Sales Development representative makes 46 calls per day.
Only 23% of all sales emails are ever opened.
67% of the buyer’s journey is done digitally.
55% of B2B buyers search for information on social media,
And many more!
Check out the visual below to learn data-driven strategies for your sales team

(Graphic Source:

Sales Statistics



The Sales Quant

About The Sales Quant

A champion of B2B sales and marketing alignment and brand audience development, Jeff is passionate about leveraging content, technology and data to enable challenger organizations to accelerate sales and realize extraordinary growth. As the CEO of Madison, Michigan and Market, and the Publisher of SalesQuants, Jeff is a resource to both Sales Executives and CMOs because he understands the dynamics of their relationship.