Social Selling Workshop: Is your Social Selling strategy focused on generating activity or building equity with your prospects and clients? Our 1-day Social Selling workshop will boost your team’s productivity immediately by focusing on the following areas:
- How to configure your social profile for use as a tool to build trust and credibility with prospects
- How to discover and engage your ideal clients with Social Selling
- How a publishing strategy can build Social Profile Equity through Content Marketing
Content Marketing: Does your marketing and messaging strategy focus on solving your ideal client’s problems or only on YOUR features and benefits? Do you have enough of the right “stage-based content” to help your sales team accelerate deal flow? Our 1-day Growth Workshop: Content Marketing Canvas will drive sales and marketing alignment resulting in well-educated leads that close faster and at a higher win-rate.
The Growth Workshop: Content Marketing Canvas is covers the following topics:
- Culture and Alignment: Winning with an Integrated Sales and Marketing team
- Discovery and Research: Audience Research, Persona Development and Buyer’s Journey
- Develop, Plan and Strategy: Content Marketing Mission Statement, Story Ideation, Content Roadmap, Channels
- Execute, Measure and Optimize: Distribution, Content Asset Tracking and Effectiveness, Influencers
